LALIQUE_ LES MUSES
CGI videos, Digital brand activation
CGI animations and digital packshots
created for the re-edition of Les Muses,
Lalique’s iconic fragrance.
This marked the brand’s first campaign
inviting a digital artist to reinterpret
a heritage product through
bespoke visuals and NFT artworks.
The activation featured an interactive
online experience accompanying
the limited-edition launch.
2024
Art direction & CGI : Sybil Montet
Creative direction : Ilija Gautschi
Production : Vivents
⛤
LALIQUE_ LES MUSES
CGI videos, Digital brand activation
CGI animations and digital packshots
created for the re-edition of Les Muses,
Lalique’s iconic fragrance.
This marked the brand’s first campaign
inviting a digital artist to reinterpret
a heritage product through
bespoke visuals and NFT artworks.
The activation featured an interactive
online experience accompanying
the limited-edition launch.
2024
Art direction & CGI : Sybil Montet
Creative direction : Ilija Gautschi
Production : Vivents
⛤
LALIQUE_ LES MUSES
CGI videos, Digital brand activation
Packshots and bespoke animations for Lalique’s
Les Muses limited-edition
fragrance launch including NFTs
and interactive digital experience
2024
Art direction & CGI : Sybil Montet
Creative direction : Ilija Gautschi
Production : Vivents
⛤
